TRADITIONAL TV NETWORKS VS STREAMING PLATFORMS: THE EVOLUTION OF COMPETITION AND THE NEXT GENERATION OF NEW CONTENT, WITHIN THE CONTEXT OF GLOBAL CONTENT CONSUMPTION AND ONGOING COMPETITION

Linear TV networks have long click here been recognized as traditional television models, relying on regularly timed shows via public channels. In contrast, on-demand streaming operate on subscription models, with Netflix, major competitors, and Apple TV+ serving as leading platforms. As media consumption habits shift, rivalry between broadcast sta